Product
Build multiple product line-up as segment getting broader
Should Improve the products more faster than competitors
→ Need to focus on R&D
Focus on R&D to reduce the costs
(3) Differentiation strategy
- Technique differentiation
- Product differentiation
- Production differentiation
We're trying to position our produnt through technique, product, production centered differentiation.
this product have functions which to send email or personal homepage, to edit photo using digital camera (doesn't need to use a computer). These are functions of the digital
1. Canon and the Digital Camera Industry
(1)Brief History
Canon was founded in 1937, starting as a camera making company. Today, 83 years later from the foundation, Canon took the second place among Asia’s top 1000 brands following Sony of the first place. In Asia, Canon’s brand power already surpassed those of Nike, Google and Coca-Cola. Canon’s mission is Coexistence which means ‘
시장조사 업체인 GFK마케팅 서비스 코리아에 따르면 국내 디지털카메라 시장은 지난 2001년 보급대수 24만대에서 2002년에는 전년대비 87.5% 증가한 45만대, 2003년에는 93% 늘어난 87만대, 2004년에는 59% 증가한 140만대 규모로 매년 고속 성장세를 지속해오고 있다. GFK의 예상결과로만 보면, 2007년까지 국내 디지
Canonical Correlation Analysis), 중간 단계 대기-해양 접합 모형 (Intermediate coupled ocean-atmosphere model), 혼합 모형 (Hybrid Coupled model), 대기-해양 대순환 모형 (CGCM; Coupled General Circulation Model)등이 있다. 이들 모형중 Zebiak and Cane(1987)에 의하여 개발된 중간 단계 대기-해양 접합 모형은 1986-87년 엘리뇨를 성공적으로 예